. Market segmentation helps in -.

Q. Market segmentation helps in -.
  1 Focused marketing
  2 Improved lead generation
  3 Identifying the target group
  4 All of the above
    Ans:4 

Q. Digital Marketing is -.
  1 a way of Direct Marketing
  2 a way of Indirect Marketing
  3 a strategy of the DSAs
  4 All of these
    Ans:1 

Q. ATM means
  1 Any Time Marketing
  2 Any Time Money
  3 Any Time Machine
  4 Automatic Teller Machine
    Ans:4 

Q. Cross - selling means -.
  1 Selling to Red Cross members
  2 Selling to Blue Cross members
  3 Selling across countries
  4 Selling other products to existing customers
    Ans:4 

Q. Bank assurance means -.
  1 Assurance given by banks to Loanees
  2 Assurance to bank with one bank
  3 Assurance to repay loans
  4 Selling insurance products through banks
    Ans:4 

Q. The Target Group for Credit Cards is -.
  1 All Card holders
  2 All existing borrowers
  3 Individuals with taxable income
  4 All of these
    Ans:4 

Q. A `Target Group' in Marketing means -.
  1 To whom the sales should be directed
  2 A Group of Sellers
  3 A Group of Buyers
  4 A Group of Products
    Ans:1 

Q. CRM means -.
  1 Customer Relationship Management
  2 Customer Retention Manager
  3 Customers' Relatives Meet
  4 Channel Route Market
    Ans:1 

Q. Value-added services means -.
  1 Giving full value for money
  2 Better value for higher price
  3 Costlier service
  4 Additional service
    Ans:4 

Q. `Benchamark' means -.
  1 Products lined up on a bench
  2 Salesmen sitting on a bench
  3 Set standards
  4 Mark on a bench
    Ans:3